Are you planning to design a new website for your small business and want to make sure that the homepage looks perfect? Look no further than this comprehensive homepage checklist. With these tips, you can attract, connect with, and convert potential buyers, all while giving your website sales a major boost. WEBSITE ESSENTIAL MOCKUP by […]

Website design isn’t just about aesthetics. It involves the combination of various skills — from design layout to colour combinations to copywriting and typography and finally being able to communicate its purpose/goal. In all, it is a place where you want to create an interface not only between creative and eye-catching aesthetics but also a place […]

Building a website is about providing a service to your customer, and therefore it should be a thought out process. There are some practical matters that need to be considered to facilitate a smooth website design process. Hence, compiling a list of Website Design Questionnaire to ask your client before designing a website will ensure […]

Entrepreneurs, Creatives and Small Businesses owners often wonder whether they need a website / website builder or in today’s digital savvy world social platforms can do the job of their website. Well, the answer is simple you “definitely do need a website”. Let’s face it – we live in a world where we GOOGLE first […]

Creating a unique and compelling website is a given in today’s digitally savvy world. Having a non engaging site causes many businesses to lose customers. And you would be surprised that this occurs quite often. Many small business owners may want to DIY their own websites – as they may not have enough budget and […]

You do not have to be a designer to develop a colour palette for your brand. Just follow these steps and get going!

When it comes to creating the correct layout for a website, there are various different terms and jargons often floating around, leading to frustration and confusion. Whether you are creating your website from scratch or working with a website designer, it is always jarring when you do not understand the terminology being used and you […]

Its not enough to have an awesome looking website, if you cannot actually bring people (traffic) to your website. And hence website SEO plays a crucial role in driving traffic to your blog / website. So what is Google looking for? When someone types in a query or keyword into the search box, Google’s aim […]

In today’s rapidly growing online world where every other information is at your fingertips, it is unusually surprising how many small business owners still do not think having a website for their business is relevant -“I don’t have the time”, I’m not tech savvy”, “its too expensive”, “I am already on social media platforms,” or […]

CANVA is an easy to use design tool that has made creating graphics, posts, templates an absolute pleasure for just anyone and everyone in today’s digital savvy world. It has encouraged and helped small business owners, entrepreneurs, start-ups with limited budget to develop visually striking social media content that can resonate with their target audience […]

Brand Strategy helps you shape the perception of your brands audience. It defines and differentiates your brand and focusses on how you want your target audience to perceive it. Basically, it helps you work from inside out and makes you understand why your brand exists beyond making money. Brand, Branding, Brand Strategy, Brand Identity, Logo […]

Have you ever wondered how many times we Google something in a day. Well I think its hard to put a number on it – maybe 20-30times or sometimes even more. Search engines have become a part of our day to day life, whether finding something to buy, or to learn new things, for fun […]

Many of us often use the these terms Brand, branding and brand identity interchangeably. There is always a confusion and we assume they are the same. While brand, branding and brand identity all work together in building your overall brands image, they have their own individual role to play. Understanding the clear distinctions between them […]

In today’s world importance of social media for businesses (big or small) and especially startups cannot be underestimated. According to statistics published by Hootsuite.com – most of the world is now on social. With the above stats, it’s clear that digital marketing for small businesses or startups is no longer something that can be ignored […]

As a small business or a start-up should you invest in branding? Well we always hear contradicting statements about Branding. Some think it is only for big companies and so a total waste of time for small businesses, while sometimes a lot of aspiring entrepreneurs spend too much money and time in the initial stages […]