In today’s world importance of social media for businesses (big or small) and especially startups cannot be underestimated. According to statistics published by Hootsuite.com – most of the world is now on social.
- 97% of digital consumers have used social media in the past month
- 84% of people with access to the internet use social media
- 50% of the global population is using social platforms: that’s 3.8 billion people (an increase of 9.2% since 2019)
With the above stats, it’s clear that digital marketing for small businesses or startups is no longer something that can be ignored or done in their spare time. Today’s customer is used to making purchase decisions on the move. Customers are looking for most of the product information about your business on social media profiles, online ads, reviews from other customers, influencers or followers or any references. Its role in driving the success of your business has become critical than ever.
7 REASONS – WHY SOCIAL MEDIA MARKETING IS IMPORTANT FOR YOUR BUSINESS?
1. Brand Awareness
Building brand awareness and gaining recognition is one of the topmost marketing goals of any business. Social platforms are a great way to connect, build and develop relationships with your customers, increase awareness of your products and how you can solution your customer’s needs.
2. Increased instant Visibility
As a business today you can reach a wider global audience, share your ideas and content through social media instantly, and connect with your audience in real time which in return can benefit with organic traffic generation and sales conversions
3. Cost-effective marketing
Unlike traditional marketing, social media marketing / advertising is undoubtably the most cost-effective part of the marketing strategy. Signing up and creating your business profiles is free on most of the social media platforms. Also, any paid advertising is relatively low compared to print media advertising. You decide how much you want to spend based on your target audience and where they are based.
4. Helps build your network and community
Social media not only helps you create awareness and visibility that can drive traffic, but it actually is a hub for networking as well. It not only allows you to specifically target your audiences but also creates platforms for partnership. Referrals, Likes, shared posts, retweets, recommendations etc. – social media has made it possible to partner with people from anywhere in the world. It has made possible to build relationships with other companies, influencers, and affiliates through the comfort of your home or office.
5. Helps you figure out your target audience better
To define and understand your audience is one of the key steps in your social media marketing strategy. Communication and interaction are at the heart Social media with no boundaries of where in the world you are based. So, it’s the best place to leverage engagement with your audience in order to get their attention. To understand their habits, likes, what is working and what is not, their preferences, as well as where they are from. And nine times out of ten, your preferred customers will be on social media.
6. Improves search engine ranking
Being on Social platforms and engaging with your customers / followers can be a significant factor to get noticed on Google. The more content you share, interact and engage with your customers on your social media accounts, better your SEO ranking will be.
7. Evaluate your performance
It’s never been easier to assess your performance with a click of a button. Most of the Social media platforms allow you to view metrics of your campaigns. It helps to understand what is working and what is not. You can pause, reassess and improve it to drive better results.
Final thoughts!
There is no denying that digital marketing has huge benefits for small businesses, startups and established businesses. When done correctly and consistently, it can be a valuable asset for any business. It can tremendously help you in increasing your brand authority and gain trustworthiness.
So, it’s important to be stay relevant and authentic. Be sure to keep charming your audiences and monitoring your efforts; the beauty of Social media marketing is that you are instantly able to change things that are not working for you.
View comments
+ Leave a comment