CANVA is an easy to use design tool that has made creating graphics, posts, templates an absolute pleasure for just anyone and everyone in today’s digital savvy world. It has encouraged and helped small business owners, entrepreneurs, start-ups with limited budget to develop visually striking social media content that can resonate with their target audience for free or at a fraction of a cost.
Many think that the designing fancy graphics and logos usually need tools such as Photoshop or Illustrator, but you might be pleasantly surprised how much can be done in CANVA alone. Not that I am not an Adobe fan, but if you are starting your business and do not want to make a steep investment day one then CANVA is definitely way forward. It is a cheaper and easier and fun alternative that any business can use to start building some awesome visually engaging content.
CAN I USE CANVA FOR FREE?
Absolutely YES! All you need to do is create a FREE account and start designing.
Canva allows anyone and everyone to create social media graphics, presentations, posters, and more using customisable templates in just minutes. It is user-friendly, and one does not require any graphic design experience or know-how. The software is drag-and-drop!
So if you are a start-up or a small business owner, with limited budget wanting to explore your branding journey CANVA FREE account is your tool.
At this initial exploring and understanding and getting to know your audience stage you don’t necessarily need to go for CANVA Pro. CANVA Free account will give you enough flexibility and room to grow.
What is included in CANVA Free account?
- 250,000+ templates
- Hundreds of images/graphics
- Pay individually for Pro graphics
- 5GB of cloud storage
- Infinite team members
But do keep in mind that for users of free version, there are some limitations to file sizes and types. For example, you can download an image as a PNG, but not with a transparent background. You cannot also resize images or download them as SVG files for lossless scaling.
So if you are curious about the Pro version but still not ready to invest you can just start by registering for CANVA Pro free trial for 30 days .
What is CANVA Pro?
Canva Pro is a paid subscription service that includes more graphics, templates, and functionality than Canva free. You should think of upgrading to CANVA pro.
- If you have been using free version for a while and have now got a hang of what it is all about.
- If you are at a stage in your business where you want to able to communicate and create streamlined graphics, presentations, pdfs but with accessibility to more freedom and graphic tools
Here are Top 7 benefits of CANVA Pro
1. EXCLUSIVE ACCESS TO BRAND KIT FEATURE
Brand Kit allows you to build a brand from scratch or add your existing brand assets so you can stay on-brand with every design. You can access your pre-set brand fonts, brand logos, brand colours anytime to design brand templates or presentations or pdfs and more. And with CANVA Pro you can create and manage up to 100 separate brand kits, all in the one place
2. CANVA FONTS
Canva already offers over 3,000 fonts to choose from, but Pro allows you to upload any specific fonts that might suit your business or your client would want for their brand.
3. STORAGE
Visual content is most crucial part of social media. Canva Pro not only offers unlimited storage of your own images but it gives you access to millions of photos from their stock media library that seems to keep growing with time. Canva Pro also allows up to 100MB of storage for all of your designs and you can create an unlimited amount of folders to help keep things organised.
4. UNLIMITED ACCESS TO PHOTOS, ICONS and GRAPHICS
If you feel you want to up your game but do not have enough design skills or time to build a graphics / templates from scratch- then CANVA Pro might be just your friend in need. One of its brilliant feature is unlimited access to almost 75 million photos, icons, and graphics from a premium collection to use and publish on any design in Canva as many times as you like.
5. MAGIC RESIZE
How tiring it is to constantly resize and create new templates / ads for various social media platforms as one image size just simply won’t work everywhere. With CANVA Pro’s Magic Resize button, you’ll be able to optimise the design for different social media channels, or campaign collateral. You can even change the dimensions of one design into several different design types at the same time!
6. VIDEO EDITOR TOOL
It is no more a surprise that video content has taken the digital world by storm. More and more viewers are engaging with video on most of the social media platforms. It is one of the best ways to reach your target audience as you can now put your own face and personality to your content.
Want to incorporate video footage, animations, or GIFs so that you can take your content to the next level – Try out Canva’s Video Editor!
7. CONTENT PLANNER
Finally what we business owners have been waiting for – a content scheduling planner for social media. You can design and plan your upcoming social media content in advance to some of your favourite and most popular social networking platforms. Currently you can schedule to Facebook, Instagram, Twitter, LinkedIn and Pinterest.
FINAL THOUGHTS!
If you are a social media manager, or have a small business or blog where visual content is important, or you just want to upscale your presentations and graphics, CANVA Pro is definitely worth it. It will save you a lot of time which is very crucial.
So I would definitely recommend to give CANVA Pro 30-day free trial a go. This way you can now practically understand whether all the features offered by CANVA Pro do benefit you or not. And for the cost I can assure you they will definitely do.
But for those who rarely use the platform or don’t need much from it for work or business, Canva free has a lot to offer. You can also pay individually for graphics and templates and it might all you need to jumpstart your business!
View comments
+ Leave a comment