5 steps to boost your websites SEO

5 Steps to Boost Your Website SEO

Its not enough to have an awesome looking website, if you cannot actually bring people (traffic) to your website. And hence website SEO plays a crucial role in driving traffic to your blog / website.

So what is Google looking for?

  • When someone types in a query or keyword into the search box, Google’s aim is to make the best match possible between what they are looking for and the information (websites) it shows that person in its search results
  • To do this, Google looks to see how relevant and authentic your website and its content is. It does this by looking at the words typed into search box and the keywords on your site.
  • Google also takes into account page speed. If your website is mobile friendly, social engagement and other websites which link to your website.

This is a three stage process

  1. CRAWLINGThis is the stage of discovering the information. Search engines have numerous web crawlers (hence the word crawling). Focus here is to find information that is available on the internet. They are search engine spiders or crawlers that scan the internet and create a list of websites to find new and updated content. The content could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links. Hence, it is very important to optimise your website for search engines so to ensure that they can access it correctly. If crawlers cannot ‘read’ your website, then forget about getting high rankings or even being on search engine traffic.

  2. INDEXING -The second stage is organising the information. Just because your site is crawled or discovered that doesn’t mean it will be indexed. Information identified by the crawlers needs to be organised, sorted and stored so that it can be processed by the search engine algorithms before made available to the end-user. Search engines don’t store all the information found on a page in their index but they keep things like: when it was created/updated, title and description of the page, type of content, related keywords, incoming and outgoing links and a lot of other relevant criteria’s that are needed by their algorithms. It’s important to understand that if your website is not indexed, it will not appear for any searches. So more pages you have in the search engine indexes, more are your chances of appearing in the search results (not necessarily in the top ten pages though) when someone types a query.

  3. RANKING – This is the final stage in which search engines decide which pages to show in the Search Engine Result Pages (SERPS) and in what order when someone types a query. There are various ranking factors that influence whether a website appears higher on the SERP – like does your website have secure and accessible URL, Page speed, Mobile friendliness, Optimised content, technical SEO, quality of backlinks pointing to the page. This is achieved through the use of search engine ranking algorithms.
So, for your website to be crawled, indexed and ranked, both crawlers and algorithms are looking for clues (SEO) to help them make the right decisions. Here are ways to boost your SEO and help increase website traffic.


5 Steps to boost your website’s SEO



Keywords are the words and phrases that people type into search engines to find what they’re looking for. Keywords are important because they are the essence between what people are searching for and the content you are providing to fill that requirement. As a business, you want to come up in search engine results when people search for the keywords or phrases that are relevant to your products or services.
There are many free tools you can use to assist you in finding the right keywords / key phrases for your blog or website. One of the best ways is to just take a pen and paper and start writing what you do, your business, purpose, what you want your audiences to look for. You can also type the words in Google and look at the relevant search results that are shown at the bottom of the page to note key words and key phrases.
Keywords and Key Phrases

Keywords and Key Phrases



Page content refers to all the information contained in a website. It can be displayed as text, links, images, audio, animation or videos among other things.
  • Your content is the single most important factor for SEO.
  • The better your ‘content’ the more Google wants to recommend you
  • SEO is writing content for the ‘user’, not the search engine
  • Using your researched Keywords/Key Phrases within your content helps Google to ‘recommend it’
  • Keeping content fresh, interesting and varied provides value to your visitors

Key elements of a page content are



Google doesn’t just look at the text on your website but the ‘images’ too. To make your images SEO friendly you must focus on; images names /titles, image size and image ALT tag



Mobile friendly website is one that displays correctly on hand-held devices (e.g – smartphones, iPhones, iPads and tablets). It also must load fast, must be easy to read and navigate and has minimal scrolling.


Off-page SEO is more about the relationship you have with customers, clients and other people in your industry. It shows search crawlers that a website is important and valuable. All the engagement outside your website to promote your business / product / service helps search engine see that a page is a good search result because the brand and the website are authoritative and popular.

Final thoughts!

Many factors should work for your website to be crawled, indexed and finally ranked in the search engine results. It’s not possible to get it all right in one go. There is no magic formula but it is rather an on-going process. For all the small businesses and start-ups key is to first get the basics right and keep following these steps to optimise each and every page of your website.

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