SEO – What the heck is it?

Have you ever wondered how many times we Google something in a day. Well I think its hard to put a number on it – maybe 20-30times or sometimes even more. Search engines have become a part of our day to day life, whether finding something to buy, or to learn new things, for fun or leisure or to do our work.
Life today is pretty unimaginable without search engines, and to put simply we tend to find most of the answers to our queries or questions on them, particularly Google.

And to be found on Google you need SEO – Search engine optimisation: the process of making your site better for search engines.

But have you ever imagined when we type a query or ask a question – how do we get the results on what we are looking for?

Well when someone types any question or query into search box, Google’s aim is to make the best match possible between what they are looking for and the information (websites) it shows that person in its search results.
To do this, Google looks to see how relevant and authentic your website and its content is. It does this by looking at the words typed into search box and the keywords on your site. Google also takes into account page speed, if your website is mobile friendly, social engagement and other websites which link to your website.
It is basically a three stage process
  • first stage of discovering the information
  • the second stage is organising the information and
  • the third stage is ranking.

In the digital world its called as crawling, indexing and ranking your content.

Just having a website or a blog is not enough, you need to help your audience to find it and its the role of a good SEO to bring people (traffic) to your website.

What is SEO?

Search Engine Optimisation or SEO is the process to follow to optimise your website for search engines.

Why do we need SEO?

How to be found online with help of good SEO

Role of SEO

It’s important to understand that these crawlers and algorithms are not humans trying to find your websites but rather computer programs who cannot ‘read or see’ a website like real users. All they recognise is the HTML code of a webpage, extract the information they need and add it to the index.
Then it’s the role of algorithms to decide which websites to rank higher for certain queries.
During this continuous process, both crawlers and algorithms are looking for clues to help them make the right decisions and websites that can do this more efficiently, rank higher in the search results.These clues is what SEO is all about.

SEO can be divided into three components

1. Technical SEOTechnical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with an aim to improve organic search engine rankings. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems. It is called “technical” because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimise the infrastructure of a website.

2. On-Page SEO – This is where you construct your website pages and implement certain techniques
to improve your search engine ranking. The main goal with on-page SEO is to speak the ‘search engine language’ and help crawlers understand the meaning and context of your pages.
On page SEO includes different factors like Keyword Research, URL Optimisation, Meta Tags, Header Tags, Keyword Placement in Content, Image Optimisation and more.

3. Off-Page SEO Off-Page SEO has nothing to do with website design and the technical part of the website. It involves all the activities that are required to be done away from your website to increase your site’s rankings. The main focus here is of promoting your website / blog across various digital channels. It is more about showcasing the relationship you have with customers, clients and other people within your industry so that it provides evidence to Google and visitors that you / your business are trusted and you know what you are talking about

SEO in a nutshell

  • Is used to drive traffic to your website

  • Improves your website search engine ranking

  • Increases awareness of your website in search engines

  • It is not a one time fix but rather a continuous process


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