Website design isn’t just about aesthetics. It involves the combination of various skills — from design layout to colour combinations to copywriting and typography and finally being able to communicate its purpose/goal. In all, it is a place where you want to create an interface not only between creative and eye-catching aesthetics but also a place […]

Building a website is about providing a service to your customer, and therefore it should be a thought out process. There are some practical matters that need to be considered to facilitate a smooth website design process. Hence, compiling a list of Website Design Questionnaire to ask your client before designing a website will ensure […]

Entrepreneurs, Creatives and Small Businesses owners often wonder whether they need a website / website builder or in today’s digital savvy world social platforms can do the job of their website. Well, the answer is simple you “definitely do need a website”. Let’s face it – we live in a world where we GOOGLE first […]

When it comes to creating the correct layout for a website, there are various different terms and jargons often floating around, leading to frustration and confusion. Whether you are creating your website from scratch or working with a website designer, it is always jarring when you do not understand the terminology being used and you […]

Its not enough to have an awesome looking website, if you cannot actually bring people (traffic) to your website. And hence website SEO plays a crucial role in driving traffic to your blog / website. So what is Google looking for? When someone types in a query or keyword into the search box, Google’s aim […]

In today’s rapidly growing online world where every other information is at your fingertips, it is unusually surprising how many small business owners still do not think having a website for their business is relevant -“I don’t have the time”, I’m not tech savvy”, “its too expensive”, “I am already on social media platforms,” or […]

CANVA is an easy to use design tool that has made creating graphics, posts, templates an absolute pleasure for just anyone and everyone in today’s digital savvy world. It has encouraged and helped small business owners, entrepreneurs, start-ups with limited budget to develop visually striking social media content that can resonate with their target audience […]

As a small business or a start-up should you invest in branding? Well we always hear contradicting statements about Branding. Some think it is only for big companies and so a total waste of time for small businesses, while sometimes a lot of aspiring entrepreneurs spend too much money and time in the initial stages […]

With our Social Media feed being constantly dominated by glamorous and picture perfect visuals. With many companies showcasing impeccable design all the time. It is impossible not to think about branding as the go to element of a startup. But, despite all the effort and investment so many entrepreneurs put into their brand identities, I often notice […]