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You do not have to be a designer to develop a colour palette for your brand. Just follow these steps and get going!

Everything Branding, Small Business Tips

February 15, 2023

Step by Step guide to generate Colour Palette for your Branding?

Brand Strategy helps you shape the perception of your brands audience. It defines and differentiates your brand and focusses on how you want your target audience to perceive it. Basically, it helps you work from inside out and makes you understand why your brand exists beyond making money. Brand, Branding, Brand Strategy, Brand Identity, Logo […]

Everything Branding

June 1, 2022

Why Is Brand Strategy So Important?

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Many of us often use the these terms Brand, branding and brand identity interchangeably. There is always a confusion and we assume they are the same. While brand, branding and brand identity all work together in building your overall brands image, they have their own individual role to play. Understanding the clear distinctions between them […]

Everything Branding

January 12, 2022

Brand, branding and brand identity – Are they same?

Work desk with laptop

As a small business or a start-up should you invest in branding? Well we always hear contradicting statements about Branding. Some think it is only for big companies and so a total waste of time for small businesses, while sometimes a lot of aspiring entrepreneurs spend too much money and time in the initial stages […]

Everything Branding

January 3, 2022

Should Small Businesses or Start-ups Invest in Branding?

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With our Social Media feed being constantly dominated by glamorous and picture perfect visuals. With many companies showcasing impeccable design all the time. It is impossible not to think about branding as the go to element of a startup. But, despite all the effort and investment so many entrepreneurs put into their brand identities, I often notice […]

Everything Branding, Small Business Tips

November 19, 2021

5 Most Common Branding Mistakes Most Start-Ups Make

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